Frontstretch
Social Media Manager & Content Strategist | YouTube: 200 → 32,000 Subscribers
Role & Scope
As Frontstretch's YouTube and social media manager, I created the systems that grew their brand by editing &publishing videos, managing publishing workflows across YouTube, Instagram, X, and Facebook, and tracking weekly performance analytics to optimize reach and engagement.
The goal was post-race coverage, which filled the gap left by TV networks that rushed off air before capturing key storylines, under-the-radar runs, and press conferences.
Example Videos from My Perspective
Channel Growth Results
• Grew the channel from under 200 subscribers to over 32,000
• Amassed 32+ million total views
• Content featured on Fox Sports' "NASCAR Race Hub" and Barstool Sports
• Maintained consistent weekly publishing schedule aligned with the NASCAR race calendar
Content Operations & Workflow
• Built and managed the end-to-end publishing workflow for race weekend video content
• On-site reporters uploaded footage from the track; the editing team edited video, added sponsor overlays, the company logo and an end screen for all post-race videos
• Coordinated handoff to a separate social media team that handled Facebook, X and Instagram for distribution
• Maintained consistent same-day turnaround from race weekends
Thumbnail, Metadata & Analytics
• Designed video thumbnails in Adobe Photoshop
• Wrote titles and descriptions optimized for YouTube click-through and search
• Reviewed YouTube Studio analytics after each race weekend to identify top-performing videos and track retention and click-through rates.
Team Management & Scheduling
• Built and owned a video editor schedule for multiple people, coordinating race weekend assignments and content workload
• Developed training materials and onboarding processes for other video editors
• Established consistent standards for how content was produced, edited and published
Creating New Branding for Frontstretch Grassroots
Main Branding
Frontstretch Grassroots focuses on the local, short-track racing that takes place across America, featuring series such as the CARS Tour and ARCA. The goal of Frontstretch Grassroots was to create branding that stoodout from the main branding but was not something completely different.
Grassroots Branding
Other graphics for Frontstretch
