Frontstretch
Growing the website to a powerhouse in the world of media in NASCAR
Product’s Goal:
Create a one-stop shop for post-race content in NASCAR, as post-race coverage has been lacking due to TV networks rushing off quickly, only securing a couple of interviews, missing key storylines, and overlooking under-the-radar good runs by other teams.
Example Videos from My Perspective
Stats from the growth of the YouTube Channel
• Amassed 32+ million views
• Grew the channel from less than 200 subscribers to over 30000 subscribers
• Content featured on Fox Sports’ “NASCAR Race Hub” and Barstool Sports
Creating New Branding for Frontstretch Grassroots
Main Branding
Frontstretch Grassroots focuses on the local, short-track racing that takes place across America, featuring series such as the CARS Tour and ARCA. The goal of Frontstretch Grassroots was to create branding that stoodout from the main branding but was not something completely different.
Grassroots Branding
Other graphics for Frontstretch
