Frontstretch
Social Media Manager & Content Strategist | YouTube: 200 → 32,000 Subscribers
Role & Scope
As Frontstretch's YouTube and social media manager, I created the systems that grew their brand by editing &publishing videos, managing publishing workflows across YouTube, Instagram, X, and Facebook, and tracking weekly performance analytics to optimize reach and engagement.
The goal was post-race coverage, which filled the gap left by TV networks that rushed off air before capturing key storylines, under-the-radar runs, and press conferences.
Example Videos from My Perspective
Channel Growth Results
• Grew the channel from under 200 subscribers to over 32,000
• Amassed 32+ million total views
• Content featured on Fox Sports' "NASCAR Race Hub" and Barstool Sports
• Maintained consistent weekly publishing schedule aligned with the NASCAR race calendar
Creating New Branding for Frontstretch Grassroots
Main Branding
Frontstretch Grassroots focuses on the local, short-track racing that takes place across America, featuring series such as the CARS Tour and ARCA. The goal of Frontstretch Grassroots was to create branding that stoodout from the main branding but was not something completely different.
Grassroots Branding
Other graphics for Frontstretch
